NASA leaders needed a leave-behind piece when speaking about Sustainability Base, one of the greenest federal buildings ever constructed. This brochure was also used for a variety of other audiences including officials in government, academics, partners and prospective partners, NASA employees, and the press for briefings and tours.
Challenges: Capture the state-of-the-art essence of a building not-yet-built; very short production timeframe; ensure design and messaging is both sophisticated and scientific, as well as easily-interpretable by the general public.
The United Natural Products Alliance needed a brochure to enlist members to become part of its international association.
Kellie Greene Design was tasked to provide brand development, package design for a product line of eight, marketing and advertisement design, and website design and development.
Challenge: Assemble and direct a team of designers, photographers, and programmers to get it all done on time and under budget. (Mission accomplished!)
Visual design services were provided for several GAIAM companies:
- 7th Generation, Real Goods, Harmony: Catalog layout
- Transecon: Corporate identity materials
- Conscious Wave: Video packaging, songbooks, event print advertisements
- Various other promotional materials
The Produce Partner was designed to show the absolute basics of getting fresh, in season produce, as well as a cooking tool.
Challenge: Large amounts of information needed to fit into a small space. Typography and color played a huge role in this project, making it as easy as possible to reference a recipe while propped up on the counter.
Initially hired to help Field to Plate with web design, strategy, and development, additional services were provided for over 10 years including QA and brand compliance for all of the company’s products, both print and digital.